Planning Succeeding on the web is a matter of time

Most strategies are comprised of common sections, but content, social, SEO and all of the other components in a web strategy are unique and long-term.

  1. Content
  2. Social
  3. SEO
  4. Email
  5. Messaging
  6. Analytics
  7. Positioning
  8. Promotion
  9. Presence
  10. Internationalization
Testing Understanding your targets takes action

Validation is one of the most important steps to any product development project, and testing your strategy is very similar. Verifying strategy ahead of time can save a lot of time and money.

  1. Hypothesis and Questions
  2. In-Field Research
  3. Problem Discovery
  4. Staggered Rollout
  5. Pre-Release Events